Design as Connection

Hi, my name is Zihao Zhuang but you can call me Bianca. I have always been interested in new connections, making friends with people with diverse experiences.

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Today as a Product Designer, I create cohesive, continuous user experiences, from the moment a product is seen on the shelf, to its opening and use. Blending consumer electronics, UX and packaging, form, interaction, and graphic language must work together in a harmonious and intentional way. Through an inspired cycle of research and iteration, I explore opportunities that are grounded in clarity and purpose, utilizing technology that is approachable to users.

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Ultimately, through design, I craft a new connection, one people can see, feel and engage with.